Steve Lister is Vina Robles’ Director of Sales, a position he has proudly held since 2016. An industry veteran with over 20 years of experience in the Central Coast, Steve brings a deep understanding of the wine industry and our local terroir to the forefront of everything he does. At Vina Robles, one of Steve’s biggest accomplishments was helping to launch our Arborist red blend. While touring our Jardine vineyard with Vina Robles founding partner Hans Michel, Steve was amazed at the story of our 300-year-old oak tree, and how our founders collaborated with an arborist to save the tree. “I asked Hans why we weren’t telling everyone that story,” Steve remembers. “I was so moved by that story, and that we saved this tree in 2014, that I came back to the winery and asked our marketing manager to research the name ‘Arborist’ for a wine, and to this day I am shocked it wasn’t already taken!”