Greg King has had the privilege of working in an Ambassador role for over a decade, priding himself as an educator of the Single Malt category with an approachable style.

Throughout his career, he has hosted hundreds of masterclasses, participated in every major whisky festival, and collaborated closely with both the on and off-premise throughout the U.S.

Based in New York, he has worked extensively with various PR agencies, hosting media dinners, product launches for a range of offerings, including limited releases, old and rare expressions, and new line-up extensions.

In his current role, Greg is the National Ambassador for the Diageo Single Malt portfolio. Traveling the country educating trade and consumer on distilleries such as Lagavulin, Oban, Talisker, Dalwhinnie, and The Singleton, one dram at a time.